Ohio wedding professionals, get ready to embark on an empowering journey at the Collective Vow Workshop! As the bustling wedding season approaches for 2024, I invite you to join me for a day of inspiration, education, and community-building. This workshop is a call to collectively come together (see what I did there…), push the boundaries of our industry, and emerge as stronger, more creative professionals.

When: Thursday, January 25, 2024

Where: The Gardens at Jorgensen Farms in Columbus, Ohio

Time: 9:30am – 4pm with a Happy Hour at The Goat afterwards!

Here is a glimpse of what awaits:

Expert Speakers Addressing Marketing Strategies, SEO, Burnout, and Creativity:

This lineup of expert speakers is a dream team that I feel will be SO beneficial for wedding professionals. Learn how to combat burnout while in the heat of wedding season, refine your marketing strategy, and discover creative approaches to stand out in a competitive market. Whether you’re a seasoned planner, a talented photographer, or a creative florist, these sessions are designed to provide realistic tools to enhance your business and your mind!

Our incredible speakers include:

Sara Dunn – Wedding SEO Expert “SEO Basics for Your Wedding Business”

SEO isn’t scary or technical. You just need to learn what search engines are looking for! There are over 3.5 billion searches on Google every day—How do you make sure you’re found when your ideal client searches for what you do? In this session, we’ll identify the best practices that can increase your SEO ranking and give you the first-page results you desire. In this session, participants will learn: The secret to using your keywords effectively.The importance of an easy-to-navigate, visually appealing website to your SEO efforts. Why you need to think beyond your own website if you want to rank higher.

Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.  With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients.  Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2023 and has presented to audiences including WeddingPro, WIPA, Wedding MBA, and Two Bright Lights. In the last year, her framework has helped over 1 million searchers find the wedding pros and advice they’re looking for.

If you’re ready to reach rockstar status on Google, Sara’s ready to be your geeky best friend that shows you how it’s done. Go to SaraDoesSEO.com to learn more.

Carin Hunt – Wedding Business Strategist “Talk of the Town – Your #1 Marketing Strategy.”

Carin Hunt is the CEO of Celebration Pros, an empowering space for wedding professionals to build businesses worth celebrating through her hands-on “Champagne Logic” approach! Carin’s insights have been featured in Destination I Do, Rising Tide Society, Today.com, and other major publications. Through the vehicles of community leadership, podcast hosting, and speaking, she is ignited to share her own entrepreneurial experiences and learnings. 

“It can be easy for a business owner to become distracted with all the available tech to support and grow your business. Next thing you know, you’re paying for countless app subscriptions, social media ads, and industry directories. In this talk, I pull back the digital layers and reveal the #1 marketing tool that has been available since day one, and the best part is it’s free!”

For more information regarding Carin’s amazing programs and coaching, visit CarinHunt.com

Alex Start – Exectutive Burnout Coach “Professional Burnout in the Wedding Industry: How to Recognize, Prevent and Manage.”

Yes, the struggle is real. But Alex will tell you a secret– Not only is balance possible, but it’s quite a bit of fun. What’s more, by finding balance and satisfaction in your personal life, you can perform better in your career. We are so honored to have Alex joining us and fly in from North Carolina!

“I am an Executive Coach, specializing in Burnout, a Licensed Therapist and a mom. I’m also a real person.  I like wine, vacations and spending time with my family.  I once lived on a ship for a year in Panama (the country), while managing a remote, high end marlin fishing lodge in the Pacific Ocean. My practice is dedicated to helping high achievers succeed at work while staying present, being connected at home and leading fulfilled, balanced lives. I operate two small businesses from my home in Coastal North Carolina.  One for psychotherapy services and the other for Executive Coaching. Before going into business for myself, I had over 10 years experience in executive level leadership in a large nonprofit focused on education and mental health.”

To learn more about Alex, check out her website here: https://alexstarkcoaching.com/

Sarah Lagrotterria – Creativity Thought Leader

Sarah Lagrotteria (MA, Stanford) is the head educator at Just Bloom School, where she empowers individuals and businesses with Dr. Angus Fletcher’s pioneering theory of creativity. She offers her narrative-based workshops privately through Just Bloom and in partnership with the Columbus Museum of Art.

“We want to address the vendors as true creatives, as people who are already successfully providing unique value to their clients. 

But sometimes that can feel like a trap. What happens when we become known for providing one kind of service? Or, what if we’re still struggling to define our creative identity and stand out from the crowd?”

Sarah will talk briefly about Story and how our work is the first to show that story helps us do two important things: process difficult emotions (like burnout, frustration, annoyance, etc.) and imagine new futures.

Sarah will explain that in her work, she teaches people to develop their ability to:

• spot what’s exceptional/unique/surprising
• build a future plan from that piece of exceptional information
• develop the resilience to see that plan through.

In 2019, Sarah was honored as one of 50 women nationwide as a Tory Burch Foundation Fellow for women in business. Known for bringing clarity and individual attention to her workshops, Sarah inspires industry leaders, school educators, and small business professionals to unearth and deploy the stories that make them resilient and uniquely able to drive change in their organization and themselves.

Visit Just Bloom School for more details!!

Tools to Amplify Your Business and Personal Brand

In the midst of the wedding season chaos, it’s crucial to have the right tools to not only manage your business but to realize how special your brand is and how can you attract your dream clients. You will gain insight into effective business management strategies, SEO practices specific to the wedding world, innovative marketing techniques, and personal tips to ensure you shine during the busiest times of the year. In addition, get updated headshots by the crazy talented photographer, Jaclyn Fischer with Coley and Co! And they will not be your average type of headshot…

Main Goal: Connection and Inspiration

The Collective Vow Workshop is more than just a learning experience; it’s an opportunity to connect with like-minded professionals who understand the unique challenges and joys of the wedding industry. The main goal is for you to leave the workshop feeling invigorated, inspired, and ready to take on new challenges with a supportive network by your side.

By collectively coming together, we can create a positive impact on our clients, our businesses, and the industry as a whole.

Don’t miss the chance to be part of this transformative experience. Join us at the Collective Vow Workshop to gain practical skills, connect with fellow joy creators, and leave with a renewed sense of purpose and inspiration. Let’s come together to elevate our craft, embrace creativity, and push the boundaries of what’s possible in Ohio’s vibrant wedding industry!